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Advertising Head
Result-oriented advertising professional; experienced in leading start-up companies profitably. Known for devising innovative strategies to excel in competitive markets.
Summary of Qualifications
Business Development,Closing deals & Negotiations, Concept Selling & Marketing Client Relations, Effective Team Player, Public Speaking & Sales Analysis
Professional Experience
Advertising Manager
JWT, J. Walter Thompson, Sunnyvale, CA 20**-present
. Initiated key account advancement program intensively to further business growth objectives
. Achieved target sales volume for 20**prior to estimated time line
. Increased the brand penetration in southeast regions & sales growth by 64% in 20**
. Successful1y c10sed the online deal with Columbia Pictures in 20**
. Developed new marketing strategies for key accounts to stay ahead of competitors
. Negotiated & Sold 45 seconds of commercial advertising slots to major agencies
. Established higher level contacts with 14 advertising agencies throughout California
. Designed business development strategy for expansion of Media Production start-up firm
Education
B.S., in Marketing, 20**
Stanford University, CA
Awards
Won the "best salesmen" award for four consecutive years from 20**-20**based on Marketing Magazine survey.
Professional Affiliations
Chairmen, American Advertising Association (AAA) , 20**to present
Vice-President, Video Streaming Research Organization, 20**-20**
Committee Member, Americans Institute of Cancer Research (AICR), 20**-20**